ABOUT The Most Popular Bulgarian Fashion Blog

FRICHIC was created nearly 9 years ago as a small-scale diary in the search for personal style and has evolved into the most popular Bulgarian fashion blog.

Welcome to the world of Ivelina – freelance stylist, visual creative, blogger, digital storyteller and social media expert.

In 2010 FRICHIC was recognized by Vogue Paris as the most popular Bulgarian fashion blog in the article ‘Around The World in 45 Blogs’. In 2015 Ivelina was named 13th most influential Bulgarian on Instagram in the study ‘Top 150 most influential Bulgarians in social media’ and nominated for Woman of the Year (category Internet) in the annual awards of Grazia Bulgaria. In 2016 Ivelina was voted among top 10 Bulgarians to follow on Instagram in the study ‘Who to follow in social media if we want to know everything about fashion’.

FRICHIC has an unique voice with coherent vision and aesthetics that carries its messages beyond the blog into social media with the promise to remain a synonym of genuine inspiration with honest social influence.

In addition to FRICHIC, Ivelina is a freelance stylist, visual creative, social media expert and digital marketing consultant. Utilizing her experience and skills as photographer, stylist, fashion and interior enthusiast and marketing expert, she is dedicated to producing quality content across all digital media platforms. Ivelina creates marketing strategy and develops campaigns for independent boutiques, high street labels and luxury brands. Every element from concept to execution is coherent and carries the client’s own aesthetics and distinct style.

Currently, FRICHIC has:
over 10 000 Facebook fans and 25 000 Instagram followers
main audience from Central and Eastern Europe, USA, UK, Scandinavia, Germany, The Netherlands, Australia, Spain and France

Main categories:
Personal style | Ivelina’s home | Travel diary
Ivelina has collaborated with established names in the field of fashion such as:
H&M, ASOS, NEXT, New Yorker, M&S, Serdika Center Shopping Mall, American Apparel, Luisa Via Roma, YOOX, Just Female, Fashion Days and many more small independent labels

Ivelina is also working with lifestyle brands including:
IKEA, Qatar Airways, Lidl, Pernod Ricard, Philips, Kahler Design, Ferm Living, Plumen, Cathérine Lovatt, Norman Copenhagen, Urban Outfitters Home, Happy Lights, Brabantia, &tradition, Cooee Design, Design3000, Designdelicatessen, Tine K Home, Korbo Baskets, Snug Studio, memoBottle

Ivelina was featured in:
Stockholm Streetstyle / WWD – Women’s Wear Daily / Vogue Italy / Harpers Bazaar UK / Vogue Russia / Vogue Spain / Glamour UK / Glamour Paris / Glamour US / Glamour Bulgaria / Elle Canada / Elle Spain / Elle Bulgaria/ Refinery29 / NSS Mag / Shop in Zagreb Magazine / ASOS Fashion Finder / jenite.bg / Cosmopolitan Shopping Russia / NewYorker Magazine / Chictopia Style Icon / Grazia Italy / Grazia India / The Fashion Spot / NOVA National TV / BBT Bulgarian National TV / American Apparel / Monitor National Newspaper / WhoWhatWear / Moda Bulgaria / ViewSofia
Check out all press buzz and features HERE

FOR ALL PRESS, COLLABORATION AND MARKETING CONSULTANCY INQUIRIES
AND TO CONNECT WITH IVELINA,
PLEASE EMAIL IVELINA@FRICHIC.COM

Welcome to the world of Ivelina - stylist & visual creative, digital storyteller, social media expert and Scandinavian design lover

AWARDS

Most popular Bulgarian fashion blog -
VOGUE Paris, ‘Around The World in 45 Blogs’
13th most influential Bulgarian
on Instagram
-
‘Top 150 most influential Bulgarians in social media', 2015 edition
Woman of the Year nomination -
'Grazia Bulgaria magazine annual awards', 2015 edition
Bulgarian to follow on Instagram -
‘Who to follow in social media if we want to know everything about fashion', 2016 edition

INSTAGRAM @FRICHIC

  • Bright whites flirty bows and tropical swimwear Summer on myhellip
  • Serious fringe business with that amazing andotherstories skirt  likehellip
  • Fringing it! fromwhereistand Shop my look at httpliketkit2rjzz liketoknowit liketkithellip
  • Lace in the military with serdikacenter More on the bloghellip
  • So whats for breakfast? FrichicHome
  • A dotted favorite       hellip

MY STYLE

Ivelina Frichic Style

MY CLOSET

Ivelina Frichic Walk-in Closet

MY HOME

Ivelina Frichic Home

WISHLIST

Ivelina Frichic Wishlist