ABOUT The Most Popular Bulgarian Fashion Blog

FRICHIC was created more than 12 years ago as the first Bulgarian personal style blogs and among the first worldwide and has evolved into the most popular Bulgarian fashion blog.

Welcome to the world of Ivelina – brand architect and marketing strategist.

In 2010 FRICHIC was recognized by Vogue Paris as the most popular Bulgarian fashion blog in the article ‘Around The World in 45 Blogs’. In 2015 Ivelina was named 13th most influential Bulgarian on Instagram in the study ‘Top 150 most influential Bulgarians in social media’ and nominated for Woman of the Year (category Internet) in the annual awards of Grazia Bulgaria. In 2016 Ivelina was voted among top 10 Bulgarians to follow on Instagram in the study ‘Who to follow in social media if we want to know everything about fashion’.

FRICHIC has an unique voice with coherent vision and aesthetics that carries its messages beyond the blog into social media with the promise to remain a synonym of genuine inspiration with honest social influence.

In addition to FRICHIC, Ivelina is a freelance marketing strategist and visual creative with over 12 years of experience in the field of digital, social and strategic business operations. Utilizing her skills as stylist, fashion and interior enthusiast and marketing expert, she is dedicated to producing and sharing quality content across all digital media platforms. Ivelina creates marketing strategy, builds brands and develops campaigns for independent boutiques, high street labels and luxury brands. Every element from concept to execution is coherent and carries the client’s own aesthetics and distinct style.

Currently, FRICHIC has:
over 11 000 Facebook fans and 21 000 Instagram followers
main audience from Central and Eastern Europe, USA, UK, Scandinavia, Germany, The Netherlands, Australia, Spain and France

Main categories:
Personal style | Ivelina’s home | Travel diary | Sport

Ivelina has collaborated with established names in the field of fashion such as:
COS, H&M, Asos, Next, New Yorker, M&S, Serdika Center Shopping Mall, American Apparel, Luisa Via Roma, Yoox Group, Just Female, Fashion Days and many more small independent labels

Ivelina is also working with lifestyle brands including:
Ikea, Qatar Airways, Lidl, Pernod Ricard, Philips, Samsung, Kahler Design, Ferm Living, Varier Furniture, Plumen, Cathérine Lovatt, Norman Copenhagen, Urban Outfitters Home, Happy Lights, Brabantia, &tradition, Cooee Design, Design3000, Designdelicatessen, Tine K Home, Korbo Baskets, Snug Studio, memoBottle

Ivelina was a guest-blogger for:
New Yorker, Grazia Magazine Bulgaria and Serdika Center Shopping Mall

Ivelina is an ambassador of:
Global cycling company Specialized

Ivelina was featured in:
Stockholm Streetstyle / WWD – Women’s Wear Daily / Vogue Italy / Harpers Bazaar UK / Vogue Russia / Vogue Spain / Glamour UK / Glamour Paris / Glamour US / Glamour Bulgaria / Elle Canada / Elle Spain / Elle Bulgaria/ Refinery29 / NSS Mag / Shop in Zagreb Magazine / ASOS Fashion Finder / jenite.bg / Cosmopolitan Shopping Russia / NewYorker Magazine / Chictopia Style Icon / Grazia Italy / Grazia India / The Fashion Spot / NOVA National TV / BBT Bulgarian National TV / American Apparel / Monitor National Newspaper / WhoWhatWear / Moda Bulgaria / ViewSofia
Check out some of the press buzz and features HERE