Summer is sorting all, can’t wait! Click on a photo to browse and show my current favorites
Shht: Shop ASOS with 20% discount HERE and code INTHEBAG

Лятното настроение се оформя, нямам търпение! Кликнете на снимка, за да разгледате и пазарувате от любимите ми неща в момента
Побързайте: Пазарувайте в ASOS с 20% намаление ТУК и код INTHEBAG

Welcome to the world of Ivelina - visual creative & storyteller, ladyboss, social media expert and Scandinavian design lover


Most popular Bulgarian fashion blog -
VOGUE Paris, ‘Around The World in 45 Blogs’
13th most influential Bulgarian
on Instagram
‘Top 150 most influential Bulgarians in social media', 2015 edition
Woman of the Year nomination -
'Grazia Bulgaria magazine annual awards', 2015 edition
Bulgarian to follow on Instagram -
‘Who to follow in social media if we want to know everything about fashion', 2016 edition


  • The calm before the storm    FrichicWedding dimitristefanov
  • Good morning! FrichicHome FrichicKitchen dimitristefanov
  • Going minimal is very difficult in Bulgaria especially with decoration
  • Sometimes a life in black and white is the most
  • Happy weekend QuoteOfTheDay FrichicQuotes
  • Jumpsuits and heels ootd Givenchy Zara denimjumpsuit whitedenim minimalstyle


Ivelina Frichic Style


Ivelina Frichic Walk-in Closet


Ivelina Frichic Home


Ivelina Frichic Wishlist