& Other Stories SS13 Collection

pics via Lovely By Lucy and H&M Press

This Spring H&M is launching a new label called & Other Stories with shops in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm as well as online. From what I’ve seen so far from their Spring/Summer collection, I didn’t get the WOW effect but was rather confused as to how they can distinguish the concept from COS. Of course, I will not miss checking one of their stores and trying out almost everything :)
What does get noticed, though, are the shoes which are rumored to be designed by ex-Acne shoe designer – the resemblance is uncanny!
What do you think?

Тази пролет, H&M стартират с новия си лейбъл, & Other Stories, с магазини в Барселона, Берлин, Копенхаген, Лондон, Милано, Париж и Стокхолм, както и онлайн. Лично мен колекцията пролет-лято 2013 не създаде УАУ ефекта, който очаквах, а по-скоро събуди въпроса: как точно концепцията на & Other Stories ще се различава от тази на COS. Разбира се, нямам търпение да посетя някой от магазините им и да изпробвам цялата колекция :)
За момента си заслужава да обърнем внимание на обувките, за които се говори че са дело на бивш дизайнер на обувки в Acne – приликата е поразителна!
Какво мислите вие?

One comment

  1. minimalistic paradise!:)

let me know what you think...

Welcome to the world of Ivelina - stylist & visual creative, digital storyteller, social media expert and Scandinavian design lover


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